Brand Identity
Style Guide
This guide defines the BfA brand, and helps support your creative or production work.
DownloadOur Logo
Our logo is the face of Bibles for America. All of our designs in print or digital form should include the logo as an identifier.
DownloadBrand Colors
Using our primary colors is one of the most effective ways to build a consistent identity. These colors should be seen and used as our primary color palette across all media.
C100, M38, Y0, K64
#003A63
Pantone 7693
C0, M18, Y100, K15
#DEB408
Pantone 110
C0, M0, Y0, K0
#FFFFFF
White
C100, M80, Y40, K43
#0A2E4C
Pantone 540
C0, M18, Y100, K27
#C4A006
Pantone 111
C0, M0, Y0, K5
#F1F2F2
Pantone Cool Gray 1
C0, M0, Y0, K100
#000000
Black
C0, M0, Y0, K85
#4D4D4F
Pantone 425
C66, M28, Y5, K0
#549ACA
Pantone 2925
Typography
We like to have a healthy balance of serif and sans serif typefaces in our designs. Our primary typefaces are Sentinel and Gotham. They are both versitile, readable, and include a wide range of weights.
Purchase Sentinel at:
typography.com/fonts/sentinel/overview
Purchase Gotham at:
typography.com/fonts/gotham/overview
Purchase Gotham Condensed at:
typography.com/fonts/gotham/overview
BfA Icon Set
In order to further unify the BfA identity, we have created an icon set that includes over 100 icons for web, video and print. If you would like access to the icon set or need a new icon, contact the Design Department with your request.
Language and Grammar Handbook
This BfA Writing and Grammar Manual serves as a handy reference for everyone to use in order to reduce mistakes and inconsistencies, and to avoid confusion. You can help maintain BfA’s high professional standard by adhering to this manual. If you’d like to access a PDF manual please contact the Communications Department.