We like to have a healthy balance of serif and sans serif typefaces in our designs. Our primary typefaces are Sentinel and Gotham. They are both versitile, readable, and include a wide range of weights.
Purchase Sentinel at:
Purchase Gotham at:
In order to further unify the BfA identity, we have created an icon set that includes over 50 icons for web, video and print. If you would like access to the icon set or need a new icon, contact the Design Department with your request.
This BfA Writing and Grammar Manual serves as a handy reference for everyone to use in order to reduce mistakes and inconsistencies, and to avoid confusion. You can help maintain BfA’s high professional standard by adhering to this manual. If you’d like to access a PDF manual please contact the Communications Department.